Summary
This article discusses how the different designs for Apple’s and Google’s planned headquarters buildings are a reflection of their corporate personalities. This argument is based off a professor of architecture at the University of Wisconsin. Professor Brian Schermer, a workplace design expert, is also interviewed to comment on the two companies’ respective plans for their new headquarter buildings.
Schermer believes that Apple’s new HQ building is aiming for timeless beauty. However, he discusses how you can’t see the interiors and doesn’t see how Apple would organize the building into different work groups. The building is tightly controlled, so he believes that the Apple employee is attracted to a pure shared vision. He then states how Google’s business is sprawling and disheveled. He believes their next campus is similar to this by being serendipity of messiness.
Reason for choosing this article
We started talking about Apple’s and Google’s new headquarters plans and it made me interested in learning more. I never thought about connecting a company’s personality to the architecture of their building and it is very interesting to analyze.
Personal and Social Values at stake and ethical implications
From reading this article it made me realize how Apple is a connected ecosystem and Google is fragmented. Apple’s is like a closed system, but functional and Google’s is more open and less functional. People who responded to this article said that Apple has style and Google doesn’t. Apple's plans are for a beautiful object, even though it is anti-urban, anti-social, and anti-environmental. Apple's plans for the new campus is already $2 billion over budget (treehugger.com). Google's new campus plans are full of people and very social. TreeHugger also states how Apple is all about design and Google is all about data. Neither of them seem to get urbanity.
Credibility of its sources
MacRumors is just a blogging site, but it’s sources are pretty credible. The people sited in this article are professors of architecture, which seems very credible to me. I also quoted Lloyd Alter from Treehugger.com and he the managing editor, editor of design from Toronto.
http://www.treehugger.com/urban-design/you-are-your-building-difference-between-apple-and-google-represented-their-headquarters.html
http://www.treehugger.com/corporate-responsibility/apple-headquarters-2-billion-over-budget-and-it-hasnt-even-started-yet.html
This article discusses how the different designs for Apple’s and Google’s planned headquarters buildings are a reflection of their corporate personalities. This argument is based off a professor of architecture at the University of Wisconsin. Professor Brian Schermer, a workplace design expert, is also interviewed to comment on the two companies’ respective plans for their new headquarter buildings.
Schermer believes that Apple’s new HQ building is aiming for timeless beauty. However, he discusses how you can’t see the interiors and doesn’t see how Apple would organize the building into different work groups. The building is tightly controlled, so he believes that the Apple employee is attracted to a pure shared vision. He then states how Google’s business is sprawling and disheveled. He believes their next campus is similar to this by being serendipity of messiness.
Reason for choosing this article
We started talking about Apple’s and Google’s new headquarters plans and it made me interested in learning more. I never thought about connecting a company’s personality to the architecture of their building and it is very interesting to analyze.
Personal and Social Values at stake and ethical implications
From reading this article it made me realize how Apple is a connected ecosystem and Google is fragmented. Apple’s is like a closed system, but functional and Google’s is more open and less functional. People who responded to this article said that Apple has style and Google doesn’t. Apple's plans are for a beautiful object, even though it is anti-urban, anti-social, and anti-environmental. Apple's plans for the new campus is already $2 billion over budget (treehugger.com). Google's new campus plans are full of people and very social. TreeHugger also states how Apple is all about design and Google is all about data. Neither of them seem to get urbanity.
Credibility of its sources
MacRumors is just a blogging site, but it’s sources are pretty credible. The people sited in this article are professors of architecture, which seems very credible to me. I also quoted Lloyd Alter from Treehugger.com and he the managing editor, editor of design from Toronto.
http://www.treehugger.com/urban-design/you-are-your-building-difference-between-apple-and-google-represented-their-headquarters.html
http://www.treehugger.com/corporate-responsibility/apple-headquarters-2-billion-over-budget-and-it-hasnt-even-started-yet.html