Summary
The brewing company's Brazilian arm has created cups, which if you clink them together to say cheers, both parties become Facebook friends. This "Buddy Cup" requires you to use your cell phone to expose your Facebook profile to the chip that's embedded in the cup. This cup allows you continue to drink and make friends easily by making you indelibly linked. This action is shared on your wall as an event for all the world to see.
Reason for choosing this article
I chose this article because beer caught my attention, being that I was in the Tech section of CNET. I wondered how Budweiser connected technology with their beer. The title caught my attention as well by wondering how it would be dangerous and intimate when adding Facebook friends.
Personal and Social Values at stake and ethical implications
I'm not surprised at all that Budweiser invented this. I already knew that they are all about making the most of beer drinking and being more social. Some people might enjoy this new creation in that it just takes a clink to another cup to make a new Facebook friend. It gives them the satisfaction that their Facebook friends believe that they have been out and socializing. It also gives them a satisfaction the next day to see how many new "friends" they've made. The commercial for this creation has a tagline: "The more Buds, the more friends." I highly dislike this. I think making "friends" this way is completely unethical and I disagree with it as well. The author is also against their tagline, "Might this be scientifically proven? Or could it be a slightly perverse fantasy?" I believe in making friends the traditional way, by getting to know them through talking first before giving them access to my Facebook. Also, I think Facebook already exposes too much of our information and this creation only makes you have less privacy and more exposure.
Credibility of its sources
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He found out about this creation through hypervocal.com, which got this information directly from Budweiser in one of their commercials from Brazil.
The brewing company's Brazilian arm has created cups, which if you clink them together to say cheers, both parties become Facebook friends. This "Buddy Cup" requires you to use your cell phone to expose your Facebook profile to the chip that's embedded in the cup. This cup allows you continue to drink and make friends easily by making you indelibly linked. This action is shared on your wall as an event for all the world to see.
Reason for choosing this article
I chose this article because beer caught my attention, being that I was in the Tech section of CNET. I wondered how Budweiser connected technology with their beer. The title caught my attention as well by wondering how it would be dangerous and intimate when adding Facebook friends.
Personal and Social Values at stake and ethical implications
I'm not surprised at all that Budweiser invented this. I already knew that they are all about making the most of beer drinking and being more social. Some people might enjoy this new creation in that it just takes a clink to another cup to make a new Facebook friend. It gives them the satisfaction that their Facebook friends believe that they have been out and socializing. It also gives them a satisfaction the next day to see how many new "friends" they've made. The commercial for this creation has a tagline: "The more Buds, the more friends." I highly dislike this. I think making "friends" this way is completely unethical and I disagree with it as well. The author is also against their tagline, "Might this be scientifically proven? Or could it be a slightly perverse fantasy?" I believe in making friends the traditional way, by getting to know them through talking first before giving them access to my Facebook. Also, I think Facebook already exposes too much of our information and this creation only makes you have less privacy and more exposure.
Credibility of its sources
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He found out about this creation through hypervocal.com, which got this information directly from Budweiser in one of their commercials from Brazil.